As salacious details begin to emerge in the scandal of Cambridge Analytica, the predictive analytics company that has brought new scrutiny to the collection and use of "psychographic" profiling, Dr. Tobias Wilson-Bates and Darien attempt to predict what this means for the future of big data prophets (and profits). Toby finds a connection to "Oedipus at Colonus" (the "Return of the Jedi" of the Oedipus series). Darien wonders whether Cambridge Analytica might finally have made data analysis just a little bit sexy.
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